We can all be winners
if we have support.
Make your point.
The most successful athletes are usually the most persistent teenagers. The perfectionists, those who don't understand how time passes on court, the ones who train even when there's no court in the neighborhood.
The crazy, the loud, the players.
"Make your point" is an initiative by EKO in collaboration with the Greek National Basket League, aiming to inspire every young and aspiring basketball player from remote areas of Greece and actively support their dreams by building brand new basketball courts, that will be used for practice.
About the concept:
All of us in the creative team believed that this a multi-layered act of support, which will literally and figuratively make a strong point for inclusion and athletic spirit. It’s not the court, but the court in THEIR neighborhood, their small town, their new team, their dreams.
We created a strong visual language, resembling well-known and favorite athletic brands and all creative materials, from hoodies and court painting to a cool microsite and a mobile app, followed through in the same spirit.
Go young basketball stars!
Client: Hellenic Petroleum, Hellenic Basket League
Agency: The Newtons LAboratory
Project: Campaign
Concept/Copywriting: Me
Art Direction: Elis Bello
Creative Direction: Konstantinos Thanassakis