Choose wisely
…or
let me help!
Naming
Starting from the bottom, now you’re wherever you need to be. Naming is the first and most important touchoint for your audience and should bring out the best of your product/services qualitites, values and vision for the future. You will be inteviewed thoroughly, there will be a discussion table (or call) and I believe we will definitely be presented with the one that ticks all of your boxes.
Brand & Communications Strategy
It’s not what it is, it’s what you make of it. Depending on the product/service, its (or your) character, aspirations, audience, timing, available media and budget, a solid strategy deck will be created in order to push your idea into space. I love data and I use them in combination with sociological input and real-time marketing updates, that, I believe, define the creative areas we should work in.
#fact: There has not been a better time to work with AI and open data than now.
Campaign copywriting
& script writing
It’s now what you say, it’s how you choose to say it to those who you want to hear about it. Campaign messaging is tricky and intriguing, as all marketeers try to make some ears prick up, quite possibly at the same time. Expect creativity based on data, strong messaging and smart digital video scripts, fully customized to your needs and budget, that make their point in all marketing funnel stages.
Creative Direction
My past working experience as a fashion writer, art curator and copywriter in the advertising industry left some serious creative dust on every step I take and-yes-every move I make. I love taking brands by the hand since day 1- from naming to messaging, launch, campainging, social media, comms material and creative implementation in all stages of their life and progress. I also love working as a team with valuable partners from design, art-direction, web-development and social media, managing the project and ensuring the full co-operation of all sides for the best final result.
Website copywriting
Give me a sitemap and let’s get the work done seamlessly. Or don’t give me the map, just bring me some content and I will figure out the rest. Expect clear messaging and product/services presentation, smart copy, SEO optimization and multi-functional copy that ties all pages together through easy content navigation.
The endsay
“Less is more, unless it’s respect, creativity and ideas.”
— Note from a work meeting
