Moya (i.e. “water”)
Water is the strongest element in the universe. It shapes and remodels rock solid forms,
in a way that it feels predestined and natural.
So does streetstyle.
Our capsule collection brings the neo-African air of Las Zebras in the streets; based on its unique color palette, we created a series of canvas-clothes, that serve as moments of release and a basis to express personal style.
Moya is comfy and inviting. It is calmly aggressive and genderless. It loves loose but tailored lines that cover and re-expose your true self. It’s the heartbeat of nature in the heart of the city. Release the creative jungle in your head.
Embrace #africainsideyou
Client: Eva Gounari, John Nikolakos
Project: Brand story
Copywriting: Me
Creative Direction: Eva Gounari, John Nikolakos