Lo (in Greek “λω”)
is to indulge.
Inspired by the eternal Greek summer, Lo is the feeling of leaving yourself to the sweet caressing of the sun and the juicy kisses of the sea, letting summer reveal the true meaning of life.
Inspired by the word “water” in French> l’eau, its literal meaning in Greek (λώ) is “to speak, to indulge and to desire”.
Lō is the mood and feeling of summer, a state that involves all the positive essence of talking with friends, indulge in sunbathing and sea-kissing and desire the true meaning of life.
We wanted Lō to express an emotion, that the brand will bring to life through the quality of the products and the imagery summer worldwide paints.
“Drink the sun,
taste the earth,
feel the ground,
let yourself indulge.”
Client: Ch. Kougioumtzoglou
Project: Naming & Brand positioning
Creative Direction & Copywriting: Stav Papadaki & Me
Design: Hello Communication & Design
Photography: Marios Sagias