Neptune Lines has been the leading force of the marine transportation (car-carrier) industry in Europe and Asia. Following a change in leadership and the expansion to new routes around the world, Neptune Lines came with a request for a conclusive rebranding strategy and new brand identity that would communicate to ita audience all its new values and vision for the future, as it enters an exciting new era.

During this transformative journey, we were privileged to collaborate closely with the top management team, crafting a purposeful strategy alongside a compelling tagline, that led to a refreshed visual identity creative direction and a brand-new user-friendly website.
Data research, audience identification, relevant market tactics and current creative trends led to a vibrand creative brainstorming and, along with my partner Stav Papadaki, we devised a fresh strategy and innovative creative routes, that seamlessly fit to all brand communcation channels.

“Wake forward” is a wordplay inspired by the power of navigation and knowlegde of the sea, delivering a powerful message that distinguishes Neptune Lines from competitors in aspects such as technological innovation, employee safety, and environmental consciousness. Alongside with Specter Design Agency, we came up with elements that create a modern visual identity that pays homage to the company's history and legacy while addressing the contemporary challenges of today's shipping industry.