Black Friday is tricky! Sales are not real sales and people end up spending more than their budget just because they do not pay much attention to price progress and comparison between sellers. Bestprice.gr, the first and biggest search and price comparison website in Greece knows the deal and decided to remind all Greek buyers to be carful, with a funny and witty campaign that aired right before Black Friday.
The idea
There is a saying in Greek about those who end up spending every penny in their pocket. In literal translation it goes “You are spending every hair on your head”. We decided to use this well-known, funny proverb as our key-message for this campaign and combine it with super fresh Greek buyer illustrated characters, in order to provoke, remind and create a striking visual language, that will bring a breath of fresh air in Best Price marketing tactics.
Tech-buyers, don’t let Black Fridays fool you!
Don’t spend every hair on your head!
Client: Bestprice.gr
Project: Black Friday 2023 digital campaign
Creative team
Creative Direction / Production: l.a.on mars
Communication Strategy & Copywriting: Stav Papadaki & Me
Illustration: Antonis Theodorakis // Animation: Konstantina Tsigka
Sound Designer: Konstantinos Gerolimos // Voice Artist: Lefteris Sampson