Energy-saving power solutions retail doesn’t have to be boring! Along with a brilliant creative team, we gathered some good energy (!) and crafted a fresh rebranding approach for electro.gr, a leading power solutions company born in Greece and working with the world. Yes, we learned a lot about energy-saving, no we did not created a classic tech website!
“We bring the energy, you build your future.”
Electro brings knowledge, education and state-of-the art equipment, that responds to a company’s power needs, while helping reduce the environmental footprint and build complete power autonomy.
We play with the phrase “bring the energy”, in order to encapsulate Electro’s mission in a few words, while building a casual and human-centric tone of voice.
We also build on the diptych “we-you” (we offer solutions but you build your future, on your own), in order to imply autonomy, a crucial pillar of Electro and the basis for future growth of every tech-related company.
Electro is passionate, optimistic and confident that its expertise will bring its clients to the next era of power-saving solutions.
Client: electro.gr, client of Roleplay Design Agency
Project: Brand tagline, Webiste copywriting
Copywriting: Stav Papadaki & Me
Design: Roleplay Design Agency
Web Development: bracket